Information as requested
from Wednesday's session
-
Event: Loyal Donors Event
-
Audience: Group of loyal donors of 10 years + of
consistent
annual giving.
-
Relationship Activity: behind the scenes tour -
University research labs & findings; veterinary college and library
archives. Art Gallery - conservation area and PR department.
-
Cocktail reception prior to tour.
-
Goals:
-
Connect/re-connect
with donors
-
Meet peers
(like-donors)
-
Show appreciation for
their loyalty
-
Expose our
achievements
-
Establish or
re-establish relationships
-
Staff to attend:
-
President/CEO
-
Development
Staff/volunteers
-
Board members/cabinet
members
-
"Loyal" donor
testimonial speakers
-
Students/curators
-
Logistical Challenges:
-
Tour coordination
-
Out of town loyal
donors
-
Attendance
-
Meeting interests of
the audience
-
food-beverage
-
parking
-
schedule coordination
of key people
-
material to leave
audience
-
follow-up time
requirements of staff
-
speeches with
appropriate messages.
Thanks for
a great session.
Tracey
Comeau
Stewardship Officer
University
of Prince Edward Island.
Allan, thank you so much for the substantial value of your
workshop. I have already referred back to my notes and your text in the handout.
Allan, you asked for our donor cultivation events for your website. Here's the
one from our group:
-
Mission Trek
-
Purpose: introduce
donors to the impact of their gifts
-
Activity: bus or van
tour of several mission hot spots around Central Ontario; foodbanks;
community services; dynamic churches
-
Activity: on the bus,
show videos of fabulous youth events and "The Best Of" highlights of
June Annual Meeting
-
Activity: on the bus,
have a loyal, long-term donor share their reasons for supporting this
ministry
-
Activity: on the bus,
open Q&A with Executive Minister
-
Leaders: Executive
Minister (CEO) and Development staff
Target: major donors whose gifts total $5,000 plus annually
-
Optional: organize
local bus tours and invite donors from that region
Sandra Green
Communications and Stewardship Manager
Baptist
Convention of Ontario and Quebec
416-622-8600
"Generosity is a sign of God's work in one's life" 2 Corinthians 8:1
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